2018/10/28 09:00:00

Our Story

The Narrative PR Summit is the first conference of its kind to take place in Egypt; a conference created by Egyptians for Egyptians, with real case studies and an in-depth understanding of the market provided by the industries key experts and opinion leaders.

The first in a series of annual conferences for the Egyptian communications industry, the Summit serves as a forum for key trendsetters as well as industry practitioners to discuss the ways forward for the country, businesses and the sector. Unlike past events of its kind, the summit is Egypt centric focusing on what works in the country rather than trying to export case studies from abroad.

Brought by CC Plus

In November 2016, Egypt witnessed its first ever locally managed Narrative PR Summit with an international focus.

After the enormous success of the first edition in 2016, Narrative returned with a second edition in 2017 with a focus on “Nation Branding”.

Main Topics Covered by Narrative Summit

  • Technology
  • Exports
  • Culture
  • Talent
  • Social Solidarity
  • National Prominence
  • Investment
  • Entertainment
  • Entrepreneurship
  • Education
  • Brand Story Narration

Narrative Summit 2017

Facts and Figures

After the enormous success of the first edition in 2016, Narrative returned with a second edition in 2017 with a focus on “Nation Branding”.

Narrative 2017 digged deeper to bring the notion of Nation Branding into an empowered status, dissecting every aspect of our society and how each individual is an integral participant in crafting the message of the nation.

From politics to economic standing, entertainment to academics, philanthropy to crisis management, and from historic events to futuristic approaches, branding our nation is and will be alive and evolving.


Narrative Keynote Speakers 2018

Mahmoud Mohieldin

Senior VP, World Bank Group

Ghada Waly

Minister of Social Solidarity in Egypt

Rania Al‐Mashat

Minister of Tourism

Mohamed Sultan

CIB Chief Operating Officer

Natalia Kanem

United Nations Under-Secretary-General & Executive Director of UNFPA

Hatem Dowidar

Etisalat International CEO

Walid Sheta

Schneider Electric's Regional Cluster Head of North East Africa & Levant

Randa Al Menshawy

Deputy Minister of Housing, Utilities & Urban Development

Sam Werberg

Press Attaché & Spokesperson at US Embassy Cairo

Haynes Mahoney

AUC Cultural Outreach Advisor

Dina El Mofty


Ayman Baky

Baky Hospitality Founder

Gordon Tredgold

International Business Speaker, Coach & Consultant

Moataz El Hout

Chairman and CEO of Nestlé North East Africa Region

Michael Bociurkiw

Global Affairs Analyst & Writer

Hany Mahmoud

Chairman of Vodafone Egypt

Alia Abaza

Designer & Founder of Alia Abaza

Essam Youssef

Novelist, Scriptwriter & TV Presenter

Tarek El Ganainy

TVISION Media Production Founder and CEO

Amr Mansi

I Events CEO & Founder

Narrative Panelists 2018

Jason Mackenzie

Vice President of CIPR

Farzana Baduel

CEO of Curzon PR

Dina Saoudi

Seven Circles & Seven's World Co-Founder

Aleksandar Sasha Bodiroza

UNFPA Representative in Egypt

Amy Mowafi

MO4 Network Co-founder & CEO

Our Sponsors

Narrative Summit is proud to partner with the following sponsors as they support our mission to improve the PR values in Egypt and around the world by making accessible PR knowledge information available via our conference.

Thank you to our sponsors. We appreciate your support.

Become a partner

Brought to You by

Official Sponsors

Our Media Partners

Elmasry Elyoum
Egypt Independent
Nogoom FM
Nile FM
Community Times
Business Today
7 Ayam
Egypt Today
Al Mal
Cairo 360
Cairo West Magazine
Cairo Central Magazine
Cairo East Magazine
Cairo to Sa7el Magazine
Daily News

Our Partners

Victory Link
UNFPA – United Nations Population Fund
Business Forward
AUC school of business
United States Department of State

Our Participants

O2 Media Group