The Narrative PR Summit is the first conference of its kind to take place in Egypt; a conference created by Egyptians for Egyptians, with real case studies and an in-depth understanding of the market provided by the industries key experts and opinion leaders.

Narrative started in 2016 when we, CC Plus – the multi-disciplinary corporate communications firm, decided to take a leap and organize an unprecedented Public Relations event for the Egyptian market. Egypt’s first ever international, yet locally managed, Public Relations Summit was designed to revolutionize the outdated and orthodox PR practices in a way that will drive our nation forward. Narrative, with the slogan: “What Happens Between the Colon and the Dot,” emerged from our efforts to unite some of the brightest local and global professionals from various fields in the market to discuss, under one roof, their distinct stories, lessons and experiences that can create a bank of first-class knowledge available for everyone and anyone in Egypt. The fully integrated day was met with unforeseen triumph; the Narrative social media platform engaged more than 1 million individuals, 600 VIPs attended as they represented mega companies such as Vodafone, Coca Cola, PepsiCo and more, 4 international and 21 Egyptian speakers gave informative speeches and panel discussions about nation branding, crisis management, communications in the digital age, entrepreneurship, corporate management and more, and governmental entities began to activate some of the 15 recommendations developed from the Summit. In 2017 we took the notion forward and organized the second edition, which was attended by 6 international speakers and around 24 local speakers. We took the “Nation Branding” into a deeper perspective highlighting investment, art, culture, talent and technology as primary pillars for building a country brand. The Event took great local and regional coverage. We are at the stage of drafting our recommendations to present it to the president and Prime ministry’s office.

 

 

The role of PR goes beyond tradition.

Narrative Summit 2016, takes the whole notion of PR, and our perception of it, to the next level.Book your seat now ❱❱ https://goo.gl/Cv5Edu

Posted by Narrative Summit on Sunday, September 18, 2016