Welcoming the Chairman of International Association of Business Communication (IABC) Europe, Middle East and North Africa – Alex Malouf! A major supporter to Narrative- Alex brought last year’s insights into the Holmes Report and this year he will honor us with his presence and regional insights on the Nation Branding concept and threats.

Alex is a Marketing Communications Expert who spent the last 14 years in the Middle East- living across the region in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the UAE. Alex assumed the position of Corporate Communications Manager for the Arabian peninsula for Procter & Gamble. He is a journalist by training, with a cultural mix that is both European and Arab. Alex’s expertise spans across communications and media for all of multinationals in the energy, technology and FMCGs spaces, as well as several gulf based government institutions.

Alex also works for non-profit organizations such as the Middle East Public Relations Association and the International Association of Business communicators to shape and support training and awareness initiatives for PR executives. Welcome to Narrative Summit 2017 can’t wait to hear another Nation Branding Story!