Farzana Baduel is Founder and CEO of Curzon PR, the award-winning strategy and communications agency trusted by international governments, listed corporates & cultural brands.  Farzana set up Curzon in 2009 after previously serving as Vice Chair of Business Relations for the British Conservative Party.

Farzana has nurtured Curzon PR, driving it forward as a strategic marketing communications agency, representing clients across four core sectors; international Governments, listed corporates and key arts & culture initiatives. As a thought leader, Farzana regularly contributes to international publications, writing on PR & marketing, entrepreneurship, emerging market brands going global and diversity in the media. She has provided expert commentary for the BBC, Forbes, FT, Al Jazeera and PR Week. Farzana is also the Editor of The PR Insider, a digital platform dedicated to the world of public relations. Her keynote speaking engagements have included KPMG, Chartered Institute of Public Relations and King’s College London.

Farzana is currently the Co-Chair of TiE Women (London). TiE is the largest entrepreneur network in the world. She previously sat on the London board of Institute of Directors (YDF) and is communications adviser to the senior management position holders and executive leaders of governments, corporates and global cultural initiatives. As a passionate advocate for diversity in the media, Farzana has fostered key partnerships up with initiatives such as Creative Access, which aims to fill the disparity of ethnic minorities in the creative industries. She is frequently asked to speak at public forums and industry events and is a passionate advocate of equal opportunities within the workplace.

Her further contributions include an industry leading PR book called Future PRoof on The business case for diversity. Enlightening businesses who want to secure competitive advantage on the need to embrace diversity. Looking into BME inequality, gender imbalance and the lack of opportunities for the less fortunate which are the issues the PR industry needs to get to grips with.

“Life is too short and shouldn’t be wasted working in a job you are not passionate about.” Farzana’s philosophy drives Curzon. Recognised for her accomplishments, Farzana has won: Businesswoman of the Year at the Muslim Awards 2016, Entrepreneur of the Year at the Asian Women of Achievement Awards 2015, Women of Colour Achievement Awards 2015 presented by the Women Presidents’ Organisation and the Media Professional of the Year at The Asian Media Awards 2014. Farzana has also been a judge for the CIPR awards, the leading industry body for PR in the UK.