“It will be my pleasure to support your cause”. With these words Mohamed Shelbaya General Manager PepsiCo Egypt and Jordan will commence his role as a speaker at Narrative 2017 on the topic of Nation Branding. Shelbaya traveled the world as a basketball player and got introduced to a mix of cultures early on.

This exposure endorsed his key positions atPepsi PepsiCo from Sales and Marketing Director in 1999, to Sales and Customer development Director GCC in 2002, to Beverages Senior Franchise director for Saudi and Yemen in 2009, to GM for Snacks business in 2012 & VP Snack Category MENA in 2012. Shelbaya, a graduate of the American University in Cairo, left Dubai recently and came back to Egypt. “Success is not the same outside Egypt” was his rhetoric and heartwarming sentiments.