Partaking for the first time in this year’s Summit, October 17th, is the exceptional and remarkable one-of-a kind speaker, Mr. Patrick Jephson, Princess Diana’s former Private Secretary & Chief of Staff.

After serving the Princess for eight years (1988-96) and having handled the responsibility of maintaining all aspects of her public life, charitable initiatives as well as her private organization, Patrick Jephson carries an extraordinarily unique perspective on how to create a unified figure that sets a certain image to the world and represents a nation whole.

In addition to deriving from his experience as the founding partner of “Jephson Bearman,” a boutique communications consultancy specializing in international high-profile, sensitive and UHNW services, Mr. Jephson will be discussing how a national figure can strategise the role and means of Nation Branding.