The veteran who has been at the heart of the public relations business in the Middle East for more than two decades, Sunil John, Founder & CEO of ASDA’A Burson-Marsteller, will be speaking in this year’s Narrative Summit, October 17th.

He has been instrumental creating the specialized practice team structure in ASDA’A Burson-Marsteller with seven areas of expertise – corporate affairs, financial communications, consumer marketing, public affairs, healthcare, technology and energy & environment communications – all successfully building blue-chip client businesses in the region and internationally.

John will be undertaking the concept of Nation Branding with a uniquely intellectual perspective on how our very nation can utilize available resources and send a clear national message to the world.