BREAKING THE NARRATIVE

Ever since we introduced the Narrative Concept for Egypt, everyone was all about changing it!
Egypt has its own persona, far away from the foreign’s norms… with all its LOUD VOICES, COLORS, DESTINATIONS, CULTURES AND CRAZINESS!

Narrative PR Summit Pillars

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Tourism & Hospitality

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Financial Access

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Sports Ecosystem

Discover Narrative PR Summit Previous Editions

Egypt Reset 2025

The ninth edition of the Narrative Summit kicked off in Somabay under the auspices and presence of key Egyptian ministers, bringing together global experts, private sector leaders, and government officials. Held under the theme “Egypt Reset,” the summit spotlights investment, tourism, and sports as core drivers for economic growth and national branding. Founder Lamia Kamel

Egypt Forever forward 2023

The Narrative PR Summit, held under the auspices of the Ministry of Tourism and Antiquities and the Tourism Promotion Authority, launched with international participation, focusing on tourism development, ambitious plans, and foreign investments.

LEAP TO COP27

While Egypt is gearing up to host COP 27, Narrative Summit is preparing a sustainability-focused season titled ‘Leap to COP27’. The new season will host a line-up of prominent figures.

Reshaping Norms

While Egypt is gearing up to host COP 27, Narrative Summit is preparing a sustainability-focused season titled ‘Leap to COP27’. The new season will host a line-up of prominent figures.

Narrative Disruptors 2019

We are hosting Narrative DISRUPTORS on April 14th, 2019 at the Ritz Carlton as the first implementation of Narrative PR Summit 2018 Recommendations in partnership with one of the technology Disruptors VictoryLink!

Narrative 2019

Narrative Summit and the Arab Sustainable Development Week are at the crossroads of Nation Branding and Sustainable Development!

Narrative 2018

We take it as a humbling responsibility upon ourselves to continue the legacy we began in 2016 to make Narrative PR Summit an ongoing milestone in Egypt’s development expedition.

Narrative 2017

“Nation Branding is the responsibility of every single person in the nation” with this note, Narrative 2016 adjourned. Narrative 2017 will bring the notion into light, dissecting every aspect of our society.

Narrative 2016

Since 2011, Egypt has undergone vast changes on the political, economic and business scenes. Local and international players are vying for space and a voice in Egypt.