The dialogue evolves into solid recommendations which are drafted, translated and sent to all relevant authorities in the Egyptian governments in order to take action.
These recommendations influence decision-making.
In 2025, we aim to take the Narrative Summit’s recommendations onto the global stage, positioning Egypt’s prominent figures as key ambassadors, showcasing the country as a gateway for international opportunities and attracting foreign direct investment.
Nation branding is a strategic venture aimed at shaping and managing how a nation is perceived on the global stage. It involves a comprehensive approach to crafting a country’s image, ensuring that the nation is associated with the values, strengths, and unique qualities that it seeks to project to the world. This is not just about promoting a country’s cultural heritage or tourist attractions, nation branding is a powerful tool for driving economic growth, boosting tourism, and attracting foreign investment. A wellcrafted Narrative can help a country overcome stereotypes and reposition itself.
“WHAT HAPPENS BETWEEN THE COLON AND THE DOT”
Our slogan “What Happens Between the Colon and the Dot” emerged from our efforts to unite some of the brightest local and global professionals from various fields in the market to discuss, under one roof, their distinct stories, lessons and experiences that can create a bank of first-class knowledge available for decision makers in the Middle East.
The Narrative PR Summit envisions: