Egypt Reset 2025
The ninth edition of the Narrative PR Summit kicked off in Somabay under the auspices and presence of key Egyptian ministers, bringing together global experts, private sector leaders, and government officials. Held under the theme “Egypt Reset,” the summit spotlights investment, tourism, and sports as core drivers for economic growth and national branding. Founder Lamia Kamel announced new initiatives, including the launch of a Global Public Relations Association in Egypt and the Storyteller Awards.
Government officials emphasized human capital development, international cooperation, and entrepreneurship as strategic priorities, while Red Sea Governor Major General Amr Hanafy and Somabay Group CEO Ibrahim El-Missiri celebrated Egypt's rising tourism appeal and the summit's role in showcasing its modern potential.
